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Between the end of the 20th century and the beginning of the 21st century, thus supplying the previous generation, the so-called millennials, and characterized by being a generation that have used the internet since they were very young, and therefore technology is part of their lives, easily developing social networks to interact , buy, consume information and even look for work . There are other types of no less important characteristics that define generation z, such as: they learn to handle themselves through the rrss. They have the ability to use multiple screens at once. They receive immediate answers, usually having little patience.
They live in creative environments, always looking for flexibility. They are entrepreneurs. They have information overload around them. Content e commerce photo editing creators . His best way of communicating is the image, more than the text. They are involved in volunteering. Marketing strategies to attract generation z on social media clear, concise, simple and agile language: the style that is offered on social networks will have to be fresh, creative and above all innovative, having a motto that captures the person. The format will be visual and audiovisual: the percentage in which generation z consumes online videos is 91%. The contents will be attractive, for example gifs, short videos, tutorials, etc.
Presence in the most appropriate social networks for this user profile : social trends will be analyzed in terms of the networks used. These networks will be tik tok, youtube, instagram, snapchat, etc. Therefore, it will be analyzed how they use social networks, how they relate, the content that attracts young people, etc. Interactivity of the communities : promote the participation of generation z in the rrss with content generated by the users themselves. Capturing the moment: stories and other formats with an expiration date promoted by snapchat, instagram, facebook promote immediacy.