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Geen around for a while, yet many businesses are still not investing. And that could be a costly mistake. According to a recent study, 92% of marketers say that video marketing is a critical part of their marketing strategy. Record videos But only around 86% of businesses are using video marketing in 2021, which is a slight decline as compared to 2019, when 87% of businesses were leveraging it. If you aren’t using video marketing — or if you aren’t putting a ton of effort into it — then now is the time. Video consumption is going up, so business leaders would be well served to be proactive here.
If you’re unsure what kind of video content you should be creating, take a look at how VPNGuru created both a blog post and a YouTube video for their SurfShark review. Record videos Source: VPNGuru The VPN comparison site uses video marketing to answer popular questions that its target perfect mobile number list do audience may be asking. Add a FAQ page to your website What questions do your customers ask over and over again? For example, if you have a SaaS company, they might want to know how to use a specific feature, when support is available, or how to upgrade their account.
When customers can’t find that info, they tend to get annoyed. Or, they call support, which costs money. Be proactive by answering these questions on your website in an easy-to-read format. For example, EarlyBird created a FAQ page to answer the most common questions about how the service works and the benefits it offers. Add a FAQ page to your website Source: EarlyBird As a bonus, FAQ can make it easier to snag Google’s featured snippets, which helps drive more traffic to your website. Invest in paid social ads Paid ads can be critical to driving traffic and conversions.