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My chosen family More and more often, brands smuggle a message in the spirit in their advertisements love is love . Including LGBT people who are an integral part of society in marketing is an important element of a friendly inclusive campaign. Companies advertising themselves as LGBT friendly use inclusive language that not only protects against discrimination, but also educates recipients of the message, especially those with conservative political views. Moving away from pejorative phrases such as transvestites.

Bisexuals or gender reassignment surgery is a basic form of respecting queer communities. In the My chosen family campaign, the H M brand focuses on emphasizing diversity to Poland WhatsApp Number List increase the visibility of members of the rainbow community. H M does this not only by showing a homosexual couple, but also by moving away from stereotypes about appearance and toxic masculinity. Smolarek We need courageous, attentive, empathetic and critically thinking leaders of the future.

Controversy Queerbaiting and Misrepresentation There is no denying that inclusive campaigns bring large profits to companies. This is often met with a wave of disagreement from the communities represented. There are many companies that stand shoulder to shoulder with the LGBT community only in June Pride Month, when they gain the greatest interest, and thus the highest possible earnings. Queerbaiting is a marketing technique of suggesting that a given star or couple of heroes or heroes of.